How to Retain Clients Without Breaking the Bank with HB Pasley Artwork

The Lucky Titan

So the big question is this...how did some of the world's top entrepreneurs create a cult-like following for their products and services and yet still remain profitable? I've spent the past 5 years interviewing over 1000 of the world's most successful entrepreneurs to find out what they did to build their own community of raving fans. On this podcast, we will uncover the secrets that these entrepreneurs used to grow hyperactive social media followings, massive email lists, and paid communities to become the TITANS in their industries.

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The Lucky Titan

How to Retain Clients Without Breaking the Bank with HB Pasley

January 18, 2023 • Josh Tapp

Have you ever had a client call you up one day to tell you that you did such a great job and now they are firing you? Client retention can be a real problem in the coaching industry, and my friend HB Pasley joined me on The Lucky Titan Podcast to deep dive into client retention strategies that won't cost a dime...and here's the kicker...you will actually enjoy them!

3 Key Takeaways

Client retention doesn't take an abundance of time. Simple communication habits will go a long way.
It's 9X easier to retain a client than it is to acquire a new client.
Clients will refer you if you simply give them a next level experience

HB's Bio

H.B. has been a coach, a creative, and a professional communicator for close to four decades. He founded and presided over an arts-based Christian nonprofit that served the marginalized for over two decades. He has published many books and countless leadership guides, facilitated thousands of people in leadership development retreats, and has produced over 7 million song streams on Spotify. Even after all that, he is fond of deflecting attention from his accomplishments by saying, “my real claim to fame is that I have failed at more ventures than most will ever attempt ... and I took a lot of notes.”

H.B. has founded works in tech, financial services, charitable orgs, and in the arts. His DNA is to start things, however, it may be his lifelong work with very strong, very talented people that has uniquely equipped him to be a professional advisor. It was “in the school of hard knocks,” he says, where he gleaned his best wisdom for helping others. Refreshingly, H.B. openly speaks of his own failures as some of his greatest learning moments. As a business coach he often refers to himself as a “perspective partner.”

His academic scholarships helped him earn a Bachelors Degree in Religion and General Business at Samford University, Birmingham, Alabama, in 1988, Cum Laude. As a financial advisor he earned his Series 6, 7, and 63 designations. H.B. is also a Certified Exit Planning Advisor. He claims, however, that he has never been rewarded for book smarts, only for working well with people.

Presently, H.B. lives in Colorado Springs, Colorado with his wife Robin, an award-winning interior designer. His two sons live in Phoenix, Arizona. Xander is a student at Grand Canyon University, and Zane recently graduated with a degree in Entrepreneurial Business. H.B. loves golf though he is bad at it. He is better at fly fishing, reading books, and hiking. He loves to be on the water.

Resources:

HB's Book - https://www.neverdroptheballagain.com/

HB's Coaching Practice - https://www.idealclientexperience.com/

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