From Cheap Tactics To Lasting Strategy with Erin Marcus Artwork

The Lucky Titan

So the big question is this...how did some of the world's top entrepreneurs create a cult-like following for their products and services and yet still remain profitable? I've spent the past 5 years interviewing over 1000 of the world's most successful entrepreneurs to find out what they did to build their own community of raving fans. On this podcast, we will uncover the secrets that these entrepreneurs used to grow hyperactive social media followings, massive email lists, and paid communities to become the TITANS in their industries.

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The Lucky Titan

From Cheap Tactics To Lasting Strategy with Erin Marcus

January 04, 2024 • Josh Tapp • Season 6 • Episode 1

In this conversation, Josh Tapp and Erin Marcus discuss the shift from being a solopreneur to a business owner. They explore the importance of differentiating between the two and the challenges that come with transitioning from doing the work to solving problems. Erin emphasizes the need to understand what you want and reverse engineer your goals. They also discuss the mindset shift required to make the transition and the importance of being motivated by something bigger than yourself. Erin shares a practical exercise of journaling to help shift mindset and make better decisions.

takeaways

Differentiate between being a solopreneur and a business owner
Understand what you want and reverse engineer your goals
Shift your mindset from focusing on yourself to solving problems
Be motivated by something bigger than yourself
Use journaling as a tool to shift mindset and make better decisions

Chapters

00:00Introduction and Setting the Stage

00:51Differentiating Between Solopreneur and Business Owner

03:05The Shift from Entrepreneur to Problem Solver

05:20Understanding the Who and the Why

08:19Knowing What You Want and Reverse Engineering

10:12The Mental Shift from Me to Problem Solving

12:30The Price of the Mindset Shift

13:14The Intersection of What You Need to Do and Who You Need to Be

14:47Giving Yourself Permission to Want

16:08Expanding the 'You' Line

17:48Motivation Beyond the Self

19:15Practical Exercise: Journaling to Shift Mindset

24:34Final Thoughts and Recommendation

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